Developing Your Personal Brand
Session Description “Be Yourself, Everyone Else is Already Taken.” - Oscar Wilde There are over 160 million people employed in the US and just as many personal brand stories to be told. Do you know how you would describe your unique personal brand to a new boss, colleague or potential new employer? Developing and articulating your personal brand statement is not on your list of job responsibilities or one that you will write up in your annual performance review. Focusing on developing your personal brand (in-person and online) is a critical component of how you enhance your internal reputation and drive your career. Does the concept of having a personal brand make you excited or uncomfortable? This session is for you. Note: This can be customized for an all-female audience like a Women’s Employee Resource Group. This session would include research and discussion on specific aspects that impact women in the workplace. Learning Objectives .Explore & Share: Your perspective on Personal Brand and explore the role of gender playsOutline & Explain: Learn the model to develop your Personal BrandPractice & Evolve: Get feedback from your peers to evolve your statementsUpdate Your Personal Brand: LinkedIn and/or company internal portals etc. Methodology Pre-work, Lecture, DiscussionParticipants should bring a laptop or device to do live personal brand updatesParticipants will engage in individual and group activities, such as self-reflection,table group discussionsLarge group individual informal sharing of personal brand statement Target Audience Leaders at all levelsHigh-potential individual contributorsFront-line staff
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Brand Called You
Session Description Defining and enhancing personal brand. This skill becomes especially important in the virtual setting and mostly matrix reporting environment. Our personal brand is quite significant for our success. Whether you are working for a company or you own your own, it is important to recognize this fact, and be mindful about how we are unconsciously branding ourselves. This course is designed to support the individuals understand the importance of the personal brand is for the advancement of the careers/business; how our behavior contributes to personal brand and how they can consciously enhance it. Learning Objectives Understanding of what personal branding is, what contributes to our brand, and how one can consciously develop and enhance their personal brand. Methodology LectureSelf-reflection and awarenessIndividual and group exercises to develop and start expressing one’s own authentic brand.Post session survey for participants to utilize as they continue to build their brand. Target Audience Leaders at all levels
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